Vireo
THE CHALLENGE
One of the biggest Taiwanese food manufacturers has reached out to us to create a unique food brand that would attract global customers.
OUTCOME
We created a unique brand that stands out in crowded supplements market.
Strategy/Ideation
Branding
Messaging
Design
Copywriting
the beginning
After decades of development, the food industry in Taiwan has transformed from one covering only basic food processing operations to residents in Taiwan to a full-fledged industry offering some unique, high-quality products for the global market.
Even though Taiwanese food industry has some great products, they still struggle at creating effecitve branding and messaging that would allow to succesfully enter the US market.
One of the biggest Taiwanese food manufacturers has reached out to us just for that, they needed our help with creating an unique food brand that would attract global customers.
All our customer had was 2 products without any idea of how to sell them. That’s why we had to create the brand from scratch, including product names and brand story.
branding
We chose the name Vireo. That Latin word means to be green, be lively or vigorous, be full of youthful vigor. Based on the title and the brand story that we created, we came up with a logo that is both green and full of life.
Vireo started with two products. Tablets with fiber and vitamins – VeggieFru and an instant smoothie – VitaSmoothie.
After naming those two new products, we created a logo and packaging aimed at young people based on the brand’s principles – being lively and full of energy.
copywriting